Infrastructure is the backbone of economic development. From roads and bridges to high-rise buildings, concrete is at the center of every modern construction project. Concrete is not just a cornerstone of modern infrastructure development; it is an essential industry. That’s why the development, application and advancement of concrete are critical. This is what The World of Concrete (WOC) aims for.
It is the largest and most comprehensive trade show dedicated exclusively to the commercial concrete and masonry construction sectors.
Scale and Significance
The WOC attracts over 60,000 registered professionals from more than 100 countries. The audience includes:
- Contractors
- Concrete producers
- Builders
- Architects
- Engineers
- Distributors
- Dealers
- Manufacturers
- Suppliers
Every year, this trade show plays the vital role of a global primary marketplace for:
- Discovering new products
- Evaluating cutting-edge equipment
- Solutions to boost efficiency and profitability
Education
In addition to being a hub for product innovation and business networking, the WOC also attracts attendees for unparalleled educational programming. The event features hundreds of sessions by industry-leading experts. Expect to gain valuable insights on a wide array of subjects, including but not limited to:
Materials Science
Stay up to date with advances in mix designs, admixtures, fiber applications, and sustainable concrete technologies.
Construction Techniques
Learn the best practices for:
- Placing, finishing, curing, pumping and repairing concrete
- Masonry construction methods
- Decorative concrete applications and more
Equipment Operation & Maintenance
Learn the safe and efficient use of essential vehicles, machinery, and tools.
Business Management
Develop strategies for:
- Project management
- Estimating
- Bidding
- Safety compliance
- Workforce development, and more
Codes, Standards & Sustainability
Learn from industry leaders how they navigate the complex regulatory landscape and implement green building practices.
Innovation on Display
The Las Vegas Convention Center is going to host The World of Concrete from January 19 to 22 2026. Thousands of exhibitors using Las Vegas exhibit rentals will showcase their latest innovations. You can get first-hand experience with:
- Heavy machinery such as state-of-the-art mixers, lifting equipment, pumps, saws, grinders and polishers.
- Hand tools and advanced laser-guided systems.
- New cement formulations, high-performance admixtures, sealers, repair products and more.
- Technologies like software for project management, estimating, BIM integration, drone-based surveying and IoT solutions for fleet and site management.
- Products and techniques for architectural finishes, stamped concrete, overlays, and countertops.
Networking
Want to expand your professional network? The World of Concrete offers unparalleled networking opportunities. Get Las Vegas exhibit rentals and connect with top professionals, decision-makers, and innovators.
Whether you are seeking partnerships or clients, you will build lasting relationships.
Creating a Presence at the WOC 2026
Exhibiting at the World of Concrete 2026 means putting your solutions directly in front of a massive, targeted audience. However, success is possible only when you have meticulous planning for booth design, logistics and presentation.
This is where you need specialized Las Vegas exhibit rentals. Partner with a reliable trade show exhibits company for a polished, functional, and impactful presence.
Conclusion
The World of Concrete is a massive annual gathering for the global concrete and masonry industry. It is a platform for discovering groundbreaking innovations, critical networking, competitive benchmarking and education. This is something you cannot afford to miss.
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